Archive by Author

Weekly update

13 Nov

A few interesting things popped up on the radar this week, including Social Media Success in 40 Seconds or Less.
This article is shares a few simple tips on how to make social media work for you. Mostly, the author argues, that’s knowing who you are and what you have to offer. She says, “before you can make social media work for you, you’ve got to figure out who you are and what you have to offer that is special. Once you do that, the rest is mechanics, terminology, etiquette and some basic principles. That part is fairly easy to learn.”
Another thing she mentioned that I thought was worthwhile is this: “money cans no longer buy you love. You’ve got to earn it.” In other words, with social media, you have to be an appealing person. People have to like you before they’ll interact with you or your product.

Another article, Social Media Studies: Race, Gender, Class, and Teens’ Online Behavior is about a study that looked at the behavioral trends among teens on social media sites.
The study found that, “Teens who engage in ‘mean behavior’ toward others online are more likely to come from working class, lower-middle class, or African-American households” and that teenage girls are 7 percent more likely to report their behavior on these sites as mean.

And finally, Social Media for Social Good is an article encouraging people to use social media for good causes, specifically non-profits.


Tomcast: Team Tom’s podcast – Facebook in a grown up world.

9 Nov

In this episode, we talked about how Facebook users are getting older and more baby boomers are taking using the site. According to Pew, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47% between 2009 and 2010. Because of their buying power over generation x and y, we are trying to connect with business to help them better communicate with consumers over social media.
In the podcast we talked to James Booth, who is a social medial marketer for Samsung. He has also done marketing for Dodge, Toyota and Dell Computers. We referenced two articles, one from Pew and another from The Guardian. James shared with us how business can use the different demographics to increase sales.

Listen to it and vote here.

Celeste Tholen Rosenlof

18 Sep

Loves to create, be creative.
Asks a lot of questions.
Has two weird and long last names.
Makes really good cookies.